As the super-platform for non-professional soccer in Europe, we bring pro-level experiences (news, data, gamification) to the mega-community of +190 million footballers and soccer fans.
We are a startup founded in 2021 in Cologne, Germany - our team consists of 35+ smart and "hungry" members working on Prematch in our offices in Cologne and Berlin (Marketing & Business Team) or remotely across Europe (Tech & Product Team).
We are supported by partners like adidas, Krombacher, Flaschenpost and Scalable Capital, but there are still some bangers in the pipeline that you can be excited about! Furthermore, we are supported by successful investors like Ralf Reichert, the CEO of ESL or the entrepreneur Verena Pausder.
Social Content & Growth Manager (Football Startup)(m/w/d)
Köln, Berlin, London
Full-time
Permanent employee
Hey, You! Nice to meet you!
Already a good match if you....
- Location: see yourself working in one of our awesome offices in Cologne, Berlin or London and don’t want to work fully remote!
- Experience: if you have a creative background (2-6 years of relevant experience) with a portfolio showcasing strong social-first work
- You enjoy working in a growing team & startup environment
Main information
- Start: April 2026
- Workload: Full-time
- Area of responsibility: Marketing & Brand
- Fast, easy & transparent application process
For this we need you
… a Brand & Content Manager with a proven track record in an agency or D2C environment to take the PREMATCH brand to the next level. The role sits at the intersection of brand, content, and growth - with the goal of building a scalable content system that earns attention, builds community, and strengthens brand preference.
Your mission
Brand Development
- Strengthen and evolve our brand identity across visuals, tone of voice, and storytelling
- Create a repeatable brand system (guidelines, templates, creative principles) that scales across channels and markets
- Build recognisable content “IP” (recurring formats/series) that audiences come back for
- Own the content roadmap and publishing rhythm across key social channels
- Produce and/or direct social-first assets (video, static, short-form series) with strong packaging (hooks, captions, edits)
- Partner with growth/paid teams to develop high-performing creatives and iterate through testing cycles
- Turn performance insights into creative decisions (what to double down on, what to stop, what to test next)
- Develop collaboration concepts with creators, communities, and local partners
- Build lightweight partner toolkits (assets, briefs, formats) that make it easy for others to co-create and share
- Identify scalable “distribution levers” that expand reach without diluting brand
What do you need
- Brand Building: You’ve demonstrated the ability to build brands through content, not just campaigns.
- Visual Taste: You have excellent visual taste and strong execution skills (design, editing; motion basics are helpful).
- Creative Strategy: You bring strong skills in positioning, format development, channel thinking and distribution.
- Data Literacy: You feel comfortable working with data and understand core social and paid creative performance metrics.
- Hands-on Mentality: You move fast, are execution-focused and can ship work while raising the creative bar.
- Copywriting: You write strong hooks, captions and series framing.
- Editing: You craft short-form storytelling with a clear narrative flow.
- Production: You handle creator briefing and direction for efficient content production.
- Design: You develop social-first design and packaging (format setup, thumbnails/title cards, recognizability).
- Performance Mindset: You work test-driven, iterate quickly and apply insights to improve creative output.
- Football Culture: You bring an authentic understanding of sports/football culture, tone of voice and matchday dynamics.
- Languages: You’re fluent in German and English.
Advantage but not a must
- Brand Building: Brand-building experience in a D2C or agency environment with clear, measurable outcomes
- Motion Basics: Motion design / animation fundamentals (template-based, fast and scalable)
- Paid Creative: Paid social creative experience (performance creatives, ad variants, hook testing)
- Activation: On-ground activation experience (events/matchdays, local partner activations, on-site content)
Why us?
- Be part of it from the start – Shape how Prematch grows and transforms amateur football.
- Competitive salary – You’ll be paid fairly and transparently.
- Employee participation (VSOP) — directly benefit from the company’s success.
- Three cool offices in Cologne, Berlin, and London — true startup vibes to work and grow together. Want to visit another office? We support that too!
- Remote work — depending on your distance to the office, you work 1–3 days a week onsite and the rest flexibly remote (working from home at the start and end of the week is quite popular ????) — whatever suits you best. Tech & Product roles sometimes offer 100% remote.
- Remote, even from afar — Whether it’s a week of sunshine abroad or a few days with family — we allow flexible work from outside your usual location.
- Team spirit — whether in the office or at home, we use cool tools and a virtual office to keep the team tightly connected.
- Modern IT equipment — We provide the tools and devices you need to be productive.
- 27 vacation days per year — For your rest and to recharge. Plus special arrangements if you’re a parent, so you can better balance family and relaxation.
- Team events at our locations — Whether after work in Cologne, Berlin, or London: we regularly bring teams together to connect and grow stronger.
- Offsites with the whole team — Four days out of the daily grind with the entire team: trips, brainstorming, onsite collaboration, and real team spirit.
Right up your alley?
Then let's not waste any time! All we need is your current CV. You can easily submit further information about yourself in our short application form. Lisa will then get in touch with you!
We can't wait to find out more about you!
We can't wait to find out more about you!